Richland County is abundant with fertile soil and local artisans. Its towering bluffs and rivers provide a rich landscape of recreational opportunities including hiking, biking, golfing, and kayaking, just to name a few. The area is also host to the most spring-fed Class A trout streams in the region, plus breathtaking sunsets from the Pine River.

Richland communities include cozy towns surrounded by Amish communities and organic and conventional farming practices. Towns are dotted with local shopping and food options including supper clubs and unique family-friendly experiences such as a drive-in movie theater in Richland Center. The area also includes access to post-secondary education at University of WisconsinPlatteville Richland, and major employers include a blend of industries including technical expertise from Rockwell Automation and dairy processors such as Foremost Farms and Schreiber Foods.